Adrenalin branding beliefs are extensive. Here are a few select thoughts:
• Brand consistently across ALL means of communications, down to every detail.
• Colors, sounds, textures and even smell can all extend a brand.
• Extend your market before extending your message.
• A brand is not built overnight, but instead over the long haul.
• Narrow your focus, strengthen your brand.
• Own a singular idea or attribute within your consumer’s mind.
• Employees need to understand and believe in an organizations brand.