“We have worked with Adrenalin for a number of years, and they always deliver. They bring passion and creativity to the table, and they also strike the right balance between celebrating the Globetrotters’ history and putting a spotlight on who we are today, with stars such as Special K Daley and Scooter Christensen. This is a great partnership.”

– Kurt Schneider
CEO, Harlem Globetrotters

The art of brand expansion is the ongoing exercise of leveraging an organization’s greatest asset: its brand.

This is accomplished by building one’s product and services into a singular and refined idea for marketplace presentation through creative thinking, strategic planning, efficient allocation of resources and a collaborative commitment from all.

Finally, it is Adrenalin’s belief that successful branding expansion can best be measured by one important criterion: increased revenues.

Brand Definition Graphic

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